The Campaigns section of the Monetize dashboard is where SoundStack clients manage campaigns for direct advertisers.
In this article we are going to cover:
- Campaign metrics and terms
- Campaigns dashboard
- Campaign setup
Campaign metrics and terms
|Status||The status of a campaign. Can be running, paused or completed.|
|Progress||How long the campaign has already run (in percentage) compared to the time remaining until its end.|
|Impressions||The total number of impressions generated by the campaign.|
|Reach||The number of unique listeners who heard the ads.|
|LTR||Listen-through Rate indicates whether the listener is listening to the ad in its entirety or disconnecting during the ad. For each ad impression, our system detects if as listener heard 25%, 50%, 75% or 100%. An average is calculated across all listeners.|
|eCPM||Effective cost per mille is a key ad performance metric. As it's still in beta testing, this should be left 0 for now.|
The Campaigns dashboard offers a quick peek on campaign performance and status. The main features of this screen are:
Filter by status: filter the campaigns by their status. By default, we show all campaigns.
Advertiser filter: filter the campaign by advertiser.
Note: Before setting up a campaign, you need to ensure that you have first defined the advertiser for whom the campaign is running. See our help resource on Advertisers for more information
In order to setup a campaign, you start by clicking the "Create" button from the Campaign dashboard. The "Create campaign" screen provides the following options:
For campaign name, any character is accepted and we provide these recommendations: Use the campaign start date, agency name, advertiser name to comprise the campaign name. You can optionally include any extra useful information marker such as flight or product.
For example: 20210901_MCCann_Ford_MachE
Next, you can select and set the Advertiser field. This will be populated with your advertisers as defined in the Advertisers section of the Monetize dashboard. Each Monetize account has its own customizable set of advertisers, so prior to campaign setup please make sure the advertiser is already configured.
The "Generate report when campaign ends" option will automatically send out a report after the end date of the campaign if toggled on.
The budget for the campaign is dynamically calculated based on your user input in the two Budget fields: eCPM and "Number of impressions. When selecting "Unlimited number of impressions" make sure to pair it with "As fast as possible" pacing. If you were to pair "Unlimited number of impressions" with "Evenly", you would incidentally prevent the campaign from running at all.
The options for starting a campaign are Start Now (used when a campaign should start as soon as possible) and Start Scheduled (when it needs to start at a certain date). Of course these settings take into account that each campaign is going to start according to the publisher group’s time zone.
This section allows you to target specific ad campaigns to specific audiences based on listeners' location.
In order to deliver the campaign, each campaign needs to be targeted against certain publishers linked to your account. These publishers can be selected from the dropdown list in the publishers section.
Positions represents how linear online radio streams are defined in the advertising world and that's by two positions: Pre-roll and Mid-roll. Pre-roll positioning means that the ad is delivered at the beginning of the stream, when the user connects to the stream, before content start. Mid-roll positioning means that the ad is delivered in the middle of the stream, while the user is listening to the content. You can pick the Positions you desire as a way to customize the listener experience of the ad insertion.
Last up in the Create campaign screen is the ability to target certain devices. In order to target the campaign on certain categories of devices, we offer this section where multiple choices can be made. Simply pick the devices for which this campaign should be targeted.
This concludes our introductory tutorial on using Monetize Campaigns. If you have further questions, please contact our Support Operations team by submitting a ticket here or by emailing us: firstname.lastname@example.org.