Monetize offers the option to report the campaign results, with various dimensions
Reports metrics and terms
|Impressions||The total number of impressions generated by the campaign(s).|
|eCPM ||Effective cost per mille, based on the eCPM you've set for the ad campaign(s)|
|LTR||Listen-through Rate indicates whether the listener is listening to ads in their entirety or disconnecting during the ads. For each ad impression, our system detects if a listener heard 25%, 50%, 75%, or 100%. The average is calculated across all listeners.|
|Revenue||Revenue generated based on the eCPM you have set for the ad campaign(s).|
Start date/End date: An adjustable date range for the report period.
Advertiser: If there were multiple advertisers running campaigns during the selected period of time, each advertiser would have their own line in the CSV report.
Campaign: When selected, the report will break down the campaign list for the report period.
Publisher: The Publisher dimension shows the list of publishers that delivered campaigns.
Position: When selected, the report shows the positions where the campaigns ran: pre-roll, mid-roll, or post-roll for podcasts.
Country/MSA/Postal code: Breakdown by country/MSA/Postal code.
Creative: This dimension shows a list of ad creatives that ran during the reporting period.
Note: Metric dimensions are limited to a maximum of 3 in the same report.