Monetize offers the option to report the campaign results, with various dimensions
Reports metrics and terms
| Impressions | The total number of impressions generated by the campaign(s). |
| eCPM | Effective cost per mille, based on the eCPM you've set for the ad campaign(s) |
| LTR | Listen-through Rate indicates whether the listener is listening to ads in their entirety or disconnecting during the ads. For each ad impression, our system detects if a listener heard 25%, 50%, 75%, or 100%. The average is calculated across all listeners. |
| Revenue | Revenue generated based on the eCPM you have set for the ad campaign(s). |
Reports features
Start date/End date: An adjustable date range for the report period.
Advertiser: If there were multiple advertisers running campaigns during the selected period of time, each advertiser would have their own line in the CSV report.
Campaign: When selected, the report will break down the campaign list for the report period.
Publisher: The Publisher dimension shows the list of publishers that delivered campaigns.
Position: When selected, the report shows the positions where the campaigns ran: pre-roll, mid-roll, or post-roll for podcasts.
Country/MSA/Postal code: Breakdown by country/MSA/Postal code.
Creative: This dimension shows a list of ad creatives that ran during the reporting period.
Note: Metric dimensions are limited to a maximum of 3 in the same report.
If you have any further questions or concerns please do not hesitate to contact our Support Team through the ticket submission form or by emailing us at [email protected].