Insights Streaming provides advanced metrics for both listeners and the track history aspects.
In this article we are going to cover the following topics:
- Streaming metrics and terms
- Interface overview
- Song History
Streaming metrics and terms
|TLH||Total Listening Hours - Total number of hours a given station has been listened to. (Based on Active Sessions).|
|SS||Session Starts - Number of sessions started within the specified timeframe. Only sessions above one second are counted as a Session Start. We filter out any sessions that are shorter than 1 second.|
|AS||Active sessions - Number of sessions that reach 60 seconds or greater within the specified timeframe. Sessions shorter than 1 minute are only counted as Session Starts.|
|%||Percentage out of total TLH - Percentage of TLH for each result shown from the total TLH of all the results in the report.|
|Session Peak||The maximum number of active sessions reached at the same time for a given station.|
|ATSL||Average Time Spent Listening - The average time for all active sessions for a given stream (Based on Active Sessions).|
|Bounce rate||Percentage of sessions which have been connected for less than 1 minute. In other words, the number of listeners who left after initially tuning in.|
|Unique users||Number of unique Active Sessions. This is defined by the number of different IP addresses and User Agents that connected to a station within the specified timeframe.|
|AASD||Average Active Sessions Per Day - Active Sessions divided by number of days in the specified timeframe.|
|AQH||Average Quarter Hour - The average number of listeners every fifteen minutes.|
Selecting the station and reporting period
These options at the top right of the interface are how you set your query parameters for using Insights. You always want to check how these are set before interpreting the data presented to you.
The reporting period can be adjusted by clicking on the (1) Date Range. For more in-depth reports, you may also select a preferred (2) Daypart. The daypart applies on top of the specified date range. As such, you could run a query for certain times of the day across multiple days. An example of this is wanting to analyze only your morning listener traffic across Monday through Friday but to exclude all data before 4 AM and after 11 AM. Using dayparts can generate fine-tuned reports.
If you have multiple SoundStack streams under the same user account, you can select the one that you would like to generate the reports for by clicking on the (3) All Stations button in the top right corner.
Selecting the Time Zone
The preferred time zone selection for all of your screens and reports in Insights can be made from your user profile page.
In order to access the user profile page, you will have to click the small user icon from the top right corner of the console, then click on Settings.
Streaming Analytics - Overview
After selecting your date range, applicable dayparts and station(s), your overview page will be updated to display the selected set of analytics. This page can be broken down into four sections which provide an comprehensive overview of your analytics according to your query parameters.
- Section (1) shows how many users were tuned in for longer than 60 seconds (AS), total number of session starts (SS), the Total Listening Hours (TLH) used in that period, and the number of stations selected in your query parameters as set on the top of the interface.
- Section (2) displays the session starts and active sessions for each individual stream selected by your query parameters.
- Section (3) displays your listener traffic over time for the selected query period and streams. This allows you to see your peak times and listenership patterns.
- Section (4) allows you to see breakdown of your listener traffic based on country, platform, and device segments. Hovering over each segment shows you more detail, giving you more insight into each category and how many listeners fell under that specific segment or category.
The page displays your real-time Session Starts, Active Sessions and percent of total listening for each of the selected stations/streams or group. The "%" column is a representation of the contribution of the individual station to the group of stations selected. Typically you’d use this report to compare stats between two or more stations. The metrics are relevant to current live streams, enabling you to easily compare each station.
Page exposes the individual real-time listener’s location, platform, device, and session length. Note that these columns can be sorted by clicking on the individual column header.
On this page, you will see a geographic map of the IP address locations of the users currently listening to your stream. We provide the ability to drill down to the city level. Of course, these are not the exact physical locations of individual listeners.
Because of the various ways that users on the internet can be assigned IP addresses, the accuracy of this data varies. Determining a listener's country of origin is 99% accurate, but nailing down a specific city from an IP address is between 50% and 80% accurate.
This tab presents a tabular breakout of all listeners by country and their corresponding Session Starts, Active Sessions, and the percentage that each country contributes to the total number of listeners. Note that the individual Countries can be clicked on in order to drill-down even further.
Provides details on what specific software platforms listeners are using to consume content. Again, the tabular breakout is organized by Session Starts, Active Sessions, and the percentage each platform contributes to total listening as represented by selected stations/group.
Provides details on how listeners are consuming content. The top-level segments are Desktop, Mobile or Home Entertainment . Again, the tabular breakout is organized by Session Starts, Active Sessions, and the percentage each Device segment contributes to total listening as represented by selected stations/group
Moving down the left-hand sidebar is the Historical menu. The sections are nearly identical to the ones presented above, except they don’t cover stats for listeners that are tuned in "right now". These screens are used for historical analytics. There is one section that is unique here which is not under Real-Time:
The page provides historical reporting allowing filtering by Hour, Day, Week, or Month by Country. These reports are fully CSV exportable. Note that each of the columns can be sorted by clicking on the column header.
The Track Lists screen provides a historical playlist-style log of all the tracks that aired on your SoundStack station/stream. We advise that you only select a single stream in your top-level query when using this reporting screen.