In Podcast Insights, you will find analytics, reporting, and audience measurements for your podcasts distributed through SoundStack.
In this article, we are going to cover:
The Podcast Insights dashboard has two tabs: Overview and Downloads. You can easily switch between these tabs by clicking on one of the tabs near the top-left of the screen. We'll cover the Overview tab first, followed by a walkthrough of the Downloads tab.
Insights - Overview
The Overview section allows you to break down and display visualizations of your podcast statistics using graphs and charts.
There are four types of filtering: by time interval (1), shows (2), published time (3), and episodes (4).
To begin using these filters, select a time interval for the analytics displayed on the Overview page by picking from the predefined date ranges. You can also set a custom time interval as you desire. Then, you can narrow your analytics results by starting typing the name of the show and episode. When filtering episodes by published date, you can examine analytics for episodes that were published within a particular time frame. As you set the filters, you'll observe that the Overview page updates to reflect the filtered analytics.
Here you will find a note displaying the user's time zone. This is just to remind you which time zone is used for all reports in Insights.
Note: The time zone can be changed by clicking on the user's profile at the top-right corner of any screen.
Moving down to the Overview page, the following section presents a high-level summary of your statistics by the total number of downloads for selected episodes (1), the number of unique users that accessed the selected episodes (2), and the number of episodes in the selected show (3). Again, these statistics represent the filters you set above.
Below the summary information, you will find a line graph with data about downloads over time based on the range selected. The time dimension is distributed on the horizontal axis, while the vertical axis reports values of unique downloads. The graph below shows what a 7-day filter might look like.
If the filter range selected is lower than three days, the granularity of the horizontal axis changes to hours. This graph shows what a 2-day filter might look like, with the downloads per hour represented.
The last section of the Overview page presents more detailed statistics through four pie graphs which further break down statistics according to the filters you originally set at the top. These graphs show the total downloads by different dimensions: by show (1), by episode (2), by country (3), by platform (4), and by city (5).
There is a "See all" link at the top-right of each pie graph which will redirect you to the Downloads tab.
Insights - Downloads
In the Download tab, we provide you with one more filter to help you to explore the download details of your podcast(s), as well as the ability to export these details in a CSV file.
The default dimension used for filtering on the Download page is "By country". This can easily be changed to "By region", "By city", "By platform", "By device", "By show", and "By episode" using the drop-down menu.
You can apply filtering by Published date. This can be changed to "Today", "Yesterday", "Last 7 days", "Last 30 days", "This month", "Last month" or choose a "Custom" time frame using the drop-down menu.
Additionally, we provide you with one more filter named Time grouping. As such, you could filter analytics "Hourly", "Daily", "Weekly", or "Monthly".
As mentioned in the Overview tab, we have the note displaying the user's time zone used for all the filters. This can be changed from the user's profile located in the top right corner of the screen.
You can easily identify traffic coming from Podcasts by Selecting "By Platform."
Once you've set a filter, the results can be ordered by ascending or descending using the default table view.
Clicking on a specific country name will result in a breakdown of that country's regions. You can also filter by location, which is a type-to-search feature. Filtering by location and dimension "By city" will result in a breakdown table of downloads by city in that region.
Note: Currently, the location filter can only be set to a value at once.
Similarly, clicking on a specific show will present a breakdown by episodes. You can easily switch to the bar graph view in order to see the same results in a different format.
When switching to the bar graph view for the downloads dimensions, you are able to select each metric individually. However, you must always have at least one metric selected.
If you would like to download your results, this option is available by clicking on the "Export to CSV" button. This will download a CSV file with your data which can be imported into another tool of your choice.
NOTE: Show and Episode names are automatically synchronized every twelve hours from Podcaster. Before they are synchronized, you may see the Show ID or Episode ID appear in reporting.
- Show names and episode names are synced at 23:00 and 11:00 EST
- Show Admins sync at 00:00 and 12:00 EST
Metrics and terms
The total number of downloads when a user has consumed 60 seconds or more of a podcast episode within the reported period in a 24-hour window
The % of the total number of Downloads for all selected Shows in the reporting period. For example, if you have three shows with the same number of Downloads, each show would comprise a 33.3% Total.
The number of Unique Listeners. Based on a combination of User-Agent and IP Address, in a 24-hour window
The average percentage of a show/episode total duration that listeners have listened to (based on Downloads)
* LTR is an experimental metric that is based on byte-range requests. It is not IAB certified as part of our SoundStack's Podcast Measurement Certification.
This concludes our introductory tutorial on using Podcast Insights.