Insights Podcast provides advanced metrics for shows and downloads history.
In this article we are going to cover:
- Podcast metrics and terms
- Interface overview
- Podcast Analytics - Overview
- Podcast Analytics - On Demand
Podcast metrics and terms
|Downloads||The total number of downloads of where a user has consumed 60 seconds or more of a podcast episode within the reported period, in a 24-hour window (UTC time)|
|% Total||The % of total number of Downloads for all selected Shows in the reporting period. For example, if you have three shows with the same number of Downloads, each show would have a 33.3% Total|
|Uniques/Reach||Number of Unique Listeners. Based on a combination of User-Agent + IP Address, in a 24-hour window (UTC time)|
|LTR||Listen Through Rate, which is the average percentage of a show/episode total duration that listeners have listened to (based on Downloads)|
Selecting the show and reporting period
These options at the top right of the interface are how you set your query parameters for using Insights. You always want to check how these are set before interpreting the data presented to you.
The reporting period can be adjusted by clicking on the (1) Date Range. For more in-depth reports, you may also select a preferred (2) Daypart. The daypart applies on top of the specified date range. As such, you could run a query for certain times of the day across multiple days. An example of this is wanting to analyze only your morning traffic across Monday through Friday but to exclude all data before 4 AM and after 11 AM. Using dayparts can generate fine-tuned reports.
If you have multiple SoundStack shows under the same user account, you can select the one that you would like to generate the reports for by clicking on the (3) All Shows button in the top right corner.
Selecting the Time Zone
The preferred time zone selection for all of your screens and reports in Insights can be made from your user profile page.
In order to access the user profile page, you will have to click the small user icon from the top right corner of the console, then click on Settings.
Podcast Analytics - Overview
After selecting a date range, applicable dayparts and show(s), your overview page will be updated to display the selected set of analytics. This page can be broken down into four sections which provide a comprehensive overview of your analytics according to your query parameters.
- Section (1) displays the total number of downloads and unique listeners of all your selected shows.
- Section (2) displays the downloads, the % of the total number of downloads, unique listeners, and the listen-through rate for each individual show selected by your query parameters.
- Section (3) displays your downloads over time for the selected query period and shows. This allows you to see your peak times.
- Section (4) allows you to see a breakdown of your downloads based on country and platform. Hovering over each segment shows you more detail, giving you more insight into each category and how many downloads fell under that specific segment or category.
Podcast Analytics - On Demand
The page displays your downloads and unique users for each of the selected shows or group. The "%" column is a representation of the contribution of the individual show to the group of shows selected. Typically you’d use this report to compare stats between two or more shows.
This section is almost identical to the one above, except that it covers episode statistics.
This tab presents a tabular breakout of all listeners by country and the percentage that each country contributes to the total number of downloads. Note that the individual Countries can be clicked on in order to drill-down even further.
Provides details on what specific software platforms listeners are using to consume content. Again, the tabular breakout is organized by Downloads, Unique Users, and the percentage each platform contributes to total listening as represented by the selected show/group.
The page provides historical reporting allowing filtering by Shows, Episodes, Day, Week, or Month by Country. These reports are fully CSV exportable. Note that each of the columns can be sorted by clicking on the column header.