In Podcast Insights, you will find analytics, reporting and audience measurements for your podcasts distributed through SoundStack. 


In this article we are going to cover:


The Podcast Insights dashboard has two tabs: Overview and Downloads. You can easily switch between these tabs by clicking on one of the tabs near the top-left of the screen. We’ll cover the Overview tab first, followed by a walkthrough of the Downloads tab. 



Insights - Overview


The Overview section allows you to breakdown and display visualizations of your podcast statistics using graphs and charts.


There are three types of filtering: by time interval (1), shows (2) and episodes (3). The episode filter will only be available after a show is selected.


To begin using these filters, start by selecting a time interval for the analytics displayed on the Overview page by picking from the predefined date ranges. You can also set a custom time interval as you desire. Then, you can narrow your analytics results by starting typing the name of the show and episode. As you set the filters, you’ll observe that the Overview page updates to reflect the filtered analytics.


Directly below the filter section, you will find a note displaying the user’s time zone. This is a reminder to you as to which time zone is used for all reports in Insights.



Note: The time zone can be changed by clicking on the user's profile at the top-right corner of any screen.


Moving down the Overview page, the next section presents a high-level summary of your statistics by the total number of downloads for selected episodes (1), number of unique users that accessed the selected episodes (2), and number of episodes in the selected show (3). Again, these statistics represent the filters you set above. 



Below the summary information, you will find a line graph with data about downloads over time based on the range selected. The time dimension is distributed on the horizontal axis, while the vertical axis reports values of unique downloads. This graph below shows what a 7 day filter might look like.

 


If the filter range selected is lower than three days, the granularity of the horizontal axis changes to hours. This graph shows what a 2 day filter might look like, with the downloads per hour represented.



The last section of the Overview page presents more detailed statistics through four pie graphs which further breakdown statistics according to the filters you originally set at the top. These graphs show the total downloads by different dimensions: by show (1), by episode (2), by country (3), and by platform (4).



There is a “See all” link at the top-right of each pie graph which will redirect you to the Downloads tab.


Insights - Downloads


In the Download tab, we provide to you one more filter to help you to explore the download details of your podcast(s) as well as the ability to export these details in a CSV file.


The default dimension used for filtering on the Download page is “By country”. This can easily be changed to “By platform”, “By device”, “By show” and “By episode” using the drop-down menu on the right.



As mentioned in the Overview tab, within the filter section, we have the note displaying the user’s time zone used for all the filters. This can be changed from the user’s profile located in the top right corner of the screen.


Once you’ve set a filter, the results can be ordered by ascending or descending using the default table view.



Clicking on a specific country name will result in a breakdown of that country’s regions. Similarly, clicking on a specific show will present a breakdown by episodes.

You can easily switch to the bar graph view in order to see the same results in a different format.


 


When switching to the bar graph view for the downloads dimensions, you are able to select each metric individually. However, you must always have at least one metric selected.



If you would like to download your results, this option is available by clicking on the “Export to CSV'' button. This will download a CSV file with your data which can be imported into another tool of your choice.



Metrics and terms

Downloads

The total number of downloads when a user has consumed 60 seconds or more of a podcast episode within the reported period, in a 24-hour window

% Total

The % of total number of Downloads for all selected Shows in the reporting period. For example, if you have three shows with the same number of Downloads, each show would comprise a 33.3% Total

Uniques/Reach

Number of Unique Listeners. Based on a combination of User-Agent and IP Address, in a 24-hour window

LTR *

The average percentage of a show/episode total duration that listeners have listened to (based on Downloads)

* LTR is an experimental metric which is based on byte-range requests. It is not IAB certified as part of our SoundStack’s Podcast Measurement Certification.


This concludes our introductory tutorial on using Podcast Insights. 


If you have further questions, please contact our Support Operations team by submitting a ticket here or by emailing us: support@soundstack.com.