Supply Buckets Overview
Supply Buckets helps publishers and ad networks to curate supply inventory and pass enriched data to third-party demand sources. For example, you may choose to create a group with your “Premium Podcasts”, so that you may easily target ads to this group.
Requirements:
This feature is enabled for supply onboarded via VAST, OpenRTB, and live streams and podcasts directly served via SoundStack CDN for inventory utilizing Dynamic Audio Server. If you have questions about what supply qualifies, please contact your account manager.
The most common supply buckets are built by group Podcast RSS feeds. For this, you need to have an up-to-date list of RSS feed URLs that you will want to include in any supply bucket (i.e: for shows that migrated to a new host and have a new RSS feed URL, old RSS feed URLs that redirect to the new one will not work).
Set up instructions
Access the Supply Buckets section, on the left side menu, within your Monetize dashboard
Name the Supply Bucket you are about to create
For the Zones selection, you should first decide if you would like to group supply that is “Internal” (this is your own podcast supply) or “External” (SoundStack supply that has been made available to you) or both (All supply).
Once the above decision is made, select the zones where the supply you are trying to group is coming from. It is usually safe to select all the zones, unless you specifically want to exclude supply from one or more particular zones.
One of the final steps will be selecting the VAST URL parameters that you will want to group in your Supply Bucket (e.g: content_rss) and then a list of values that match the criteria the grouping you are trying to build (e.g: list of RSS feed URLs):
For the final step, it is necessary to select a parameter that will get added by the Supply Buckets feature, that you will then be able to target through the ad server. For example, adding a query named “supply” with value “premium”, as in the screenshot below will ensure that all supply that matches your Trigger (list of RSS feeds in our example above) will also be decorated with a supply=premium parameter:
You will now be able to target this supply bucket via your ad server, by targeting the parameter added through the “Action” selected above.
